The 35th Qingdao International Beer Festival's grand opening ceremony will commence at the Golden Beach Beer City in Qingdao West Coast New Area at 8 pm on July 18.

This year's opening ceremony stage boasts top-tier domestic audiovisual equipment, which blends holographic projection, lasers, and fireworks to craft a multidimensional spectacle and immersive artistic scene.

Renowned Chinese singers Tsai Chin and Han Lei will grace the stage with their golden voices and offer a compelling auditory experience. Rising singing sensation Huang Xiaoyun will perform chart-topping songs with a staggering billion-plus online plays to convey the empowering force of dreams through her vocals.

International luminaries such as Venera Gimadieva, acclaimed chief soprano of Bolshoi Theatre in Moscow, will also make a surprise appearance!

The tradition of "cracking open the first cold one" remains a timeless segment of the festival's opening ceremony, laden with cultural memories and symbolic heritage. This year, the "first beer" will be presented in an innovative manner combining fireworks special effects and virtual reality to create an indelible and iconic festive moment for all attendees!