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Model mania sweeps wonderland

Thousands of fans head to festival to indulge their passion for figurines from the worlds of manga, movies, games, comics and novels, Wang Xin reports in Shanghai.

By Wang Xin | China Daily | Updated: 2025-10-27 09:15
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The Shanghai Wonder Festival 2025, one of the world's largest exhibition on garage kit figures, attracts over 400 business exhibitors and more than 2,000 individual creators globally. [Photo provided to China Daily]

"My experience here has been rewarding. China is a hub of creativity, and I'm really excited to share the inspiration I found here with our product development team," he added.

Hu Weihu, manager of Yueguan Art, is one of Weta's fans. Based in Huizhou, Guangdong province, he visited Weta's booth early on the first day and walked around the venue to exchange and discover new ideas. His studio was showcasing collectibles inspired by traditional Chinese heritage, such as the Dunhuang culture, ancient mythology and traditional Chinese operas.

"Both visitors and exhibitors are professional at the festival and share the same love for this art form. The collectibles based on foreign IPs are still very popular, and we are witnessing increasing interest and market demand for products with our own cultural identities," says Hu with confidence.

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