Wang Yufeng, a 57-year-old Shanghai resident, elbowed other customers in a crowded gold jewelry store in Shanghai's Zhabei district on Tuesday, to have a closer look at the price tag of a set of gold jewelry behind the glass counter.

Without hesitation she swiped her card, paying 12,600 yuan ($2,032) for the items, a gift to her daughter who is getting married soon.

The set, which included a pair of earrings, a necklace and a bracelet, cost around 14,000 yuan just a week ago.