A subsidiary of online video giant iQiyi has streamed its first full-length motion picture - the company's latest bid for a bigger slice of China's massive online video market.

iQiyi's newly established subsidiary, iQiyi Motion Picture, streamed its first feature-length title, Running! F, on May 22. The company had revealed plans to produce eight movies with Chinese and Hollywood filmmakers last year.

Running! F is a 106-minute romantic comedy narrated by a 20-something college graduate struggling to realize her dream of becoming a costume designer.