Quzhou is striving to become a concert city by developing its cultural and tourism industries.

The city, located in the western part of Zhejiang province, has a long history, ingrained cultural heritage and picturesque landscapes. In a move towards cultural development, Quzhou is positioning itself as a hub for tourism and arts.

Zhejiang Television hosted a New Year's Gala at the Quzhou Sports Center on Tuesday, marking the second consecutive year the event has taken place in the city.

Ren Deyi, the chief scriptwriter of Zhejiang TV's New Year Gala, described the city as "an emerging area for the cultural and tourism industries".

"This New Year's concert has been in preparation for a year," said Zhi Le, deputy director of Quzhou's sports bureau. "Through these cultural and sports activities, we aim to attract various groups of tourists to visit Quzhou and get to know the city."